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Author(s): Bulcsú Remenyik, Abdullayev Abalfaz, Laszló Guth, Lajos Szabó

Title: The role of trade marks in the field of rural tourism

Source: International Scientific Days 2016. The Agri-Food Value Chain: Challenges for Natural Resources Management and Society

Document Type: Scientific paper

ISBN: 978-80-552-1503-7


Publisher: Slovak University of Agriculture in Nitra

PY, pages: 2016, 528-536

Published on-line: 2016-06-24

Language: eng

Abstract: As a result of the 2008 economic and financial crisis, a significant fall can be detected in the field of rural tourism. The Association of Tourism and Agrotoursim (FATOSZ) jointly with the Ministry of National Economy have decided to improve the quality of the tourism product. Their common goal is to attract the target groups that participate in rural tourism back to rural Hungary. They would like to enhance the quality of accommodations and aim to meet the needs of the "responsible rural tourist” as well. The "responsible rural tourist" aspires to have the least possible effect on the environment and culture of the visited region. The responsible visitor minimizes the damage caused by himself and with his awareness of consumption promotes the local people's welfare. The responsible tourist shows great interest in the agrotourism and getting to know the local folk culture

Keywords: rural tourism, agrotourism, trade marks

JEL Classification: R11, R38

Rights: Open Access :: Creative Commons Attribution 4.0 Licence
Creative Commons License
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution 4.0 International License.