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Author(s): Robert Romanowski, Marcin Lewicki

Title: Rural society in placemarketing–methodological aspects

Source: International Scientific Days 2016. The Agri-Food Value Chain: Challenges for Natural Resources Management and Society

Document Type: Scientific paper

ISBN: 978-80-552-1503-7


Publisher: Slovak University of Agriculture in Nitra

PY, pages: 2014, 564-577

Published on-line: 2016-06-24

Language: eng

Abstract: The aim of a paper is to evaluate, which placemarketing activities should be proceeded in rural areas where there are very few attractions for outer place-buyers according to rural society opinions.ccording to a definition placemarketing is designing a place to satisfy different needs, especially those declared by the inhabitants, entrepreneurs, visitors and investors(Kotler, Asplund, Rein and Haider1999, p.125).The paper contains methodology of rural society research(local entrepreneurs and inhabitants of Konin region) on local authorities activities for territorial units of different multifunctional rural development level.Among soft factors rural development ssignificant as the infrastructural ones.The paper is finished with preferences of main place-buyers regarding marketing tools.

Keywords: place-marketing, inner integration, rural areas, territorial units, residents needs, enterprises needs, investor needs, rural society behavio

JEL Classification: R11, R58, M38, O18

Rights: Open Access :: Creative Commons Attribution 4.0 Licence
Creative Commons License
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution 4.0 International License.