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Author(s): Martin Zsarnoczky

Title: Silver tourism

Source: International Scientific Days 2016. The Agri-Food Value Chain: Challenges for Natural Resources Management and Society

Document Type: Scientific paper

ISBN: 978-80-552-1503-7


Publisher: Slovak University of Agriculture in Nitra

PY, pages: 2014, 556-563

Published on-line: 2016-06-24

Language: eng

Abstract: The silver economy is an area of growth. Almost all economic sectors are expected to benefit from the silver economy. Sectors like cosmetics and fashion, smart homes, ITC, health services (including medical devices, pharmaceuticals and eHealth), fitness and wellness, robotics services, finance and insurance, safety,culture,education and skills, entertainment, transport and of course tourism are expected to gain the most from the emerging new field of economy. The elder generation’s enthusiasm for travel is growing rapidly. However, „senior tourism” is not yet a clearly defined segment. The elderly are a heterogeneous population group with different consumption demands that can only be met by a correspondingly differentiated range of products and services. As a result of the growing demand, senior tourists are foreseen to become a powerful consumer group in the near future.According to my research, they have their own preferences whilst travelling, and thus, the good understanding of their needs is becoming extremely important for silver tourism providers, especially because Europe is expected to be the biggest actor in the silver tourism market/p>

Keywords: age -friendly cities, medical tourism, silver tourism, silver economy, Hungary

JEL Classification: L83

Rights: Open Access :: Creative Commons Attribution 4.0 Licence
Creative Commons License
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution 4.0 International License.