Author(s): Snezhanna Guziy
Title: The market of milk and dairy products in Russia: peculiarities, tendencies and prospects of development
Source: International Scientific Days 2016. The Agri-Food Value Chain: Challenges for Natural Resources Management and Society
Document Type: Scientific paper
Publisher: Slovak University of Agriculture in Nitra
PY, pages: 2016, 770-776
Published on-line: 2016-06-24
Abstract: In the Russian dairy industry and the associated industries employ more than 21 thousand organizations and more than 1.2 million people, milk and dairy products up to 15% of the turnover of retail trade networks. In the 90 years the production of milk and dairy products is characterized by significant decrease of production volumes, which in the crisis years declined by 45.16 %. In 2014 in comparison with 2013 witnessing a slight increase of production volumes of milk and dairy products. In General, the production declined faster than consumption of products. In 1990, per capita consumption of milk and dairy products was 370 kg per year, in 2014 this figure was equal to 243 kg. Consumption of milk and dairy products is mainly due to the reduction in real incomes. In 2014, the level of incomes of Russians decreased by 6 %, the level of costs fell by 5.4 % compared with 2013. Consumer research showed that in 2014 the growth of prices for food products led to an increase in the number of families and households, which redistributed the family budget in favor of only the most necessary food, the number of families and households, which had a consumption of some foodstuffs increased by 11 %, and the number of families and households that consider their income sufficient decreased in 2014 by 8 %. The steady increase in consumption over total production led to the growth of imports of milk and dairy products, which in the period from 1990 to 2014 as a whole increased by 11.84 %, and in 2014, in comparison with the previous year, the volume of imports decreased by 3 %. To clarify the qualitative and quantitative characteristics of buyers and consumers of milk and dairy products, we carried out marketing research of consumers of milk and dairy products.
Keywords: the market of milk and dairy products, the production and consumption of milk and dairy products, the prices for milk and dairy products, the behavior of the consumers of milk and dairy products.
JEL Classification: C10, C83, M31
Rights: Open Access :: Creative Commons Attribution 4.0 Licence
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution 4.0 International License.
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