Author(s): Ľudmila Nagyová, Jakub Berčík, Elena Horská
Title: Trends in utilization of selected technologies in grocery stores
Source: International Scientific Days 2016. The Agri-Food Value Chain: Challenges for Natural Resources Management and Society
Document Type: Scientific paper
Publisher: Slovak University of Agriculture in Nitra
PY, pages: 2016, 866-873
Published on-line: 2016-06-24
Abstract: Just like all the other trade sectors so is retail business prone to various changes and trends which affect not only merchants themselves, but their customers too. It is specially the retailing industry where huge changes are in progress with respect to the development of information and communication technologies. The basic trends of retail trade can be divided into two groups. First one includes those that are inspired by the past and logically in the other there are trends that are formed based on current technological solutions and future consumer behaviour estimates. In constantly intensifying competitive environment of the current retail business it is necessary both to perceive and be interested in the customer needs and desires on one hand, and on the other to follow modern technological capabilities, as well as any competitor activities. In addition to knowing the needs and desires of your customers is for business success necessary to also focus on how these customers are transforming in relation to the lifestyle changes, which was among other things initiated by smart mobile devices, internet access or access to information and not least the social networking phenomenon. This article is discussing a comprehensive review of trends in utilization of selected technologies and their reception by customers /perception in Slovak grocery stores. Research is integrating questionnaire survey and observation in real conditions in selected retail outlets. Based on the findings paper conclusion includes proposals applicable to the food market especially regarding the use of new technologies to improve customer comfort and thus their satisfaction during shopping process. The paper is the result of the primary and secondary research in the national research project VEGA 1/0874/14 Using Neuromarketing in Visual Merchandising and International Food Educational Project Erasmus+ Strategic partnership Food Quality and Consumer Studies Nr. 2014-1-SK01-KA203-000464.
Keywords: retailing, new technologies, trends, customer, retail chains
JEL Classification: M31, M39
Rights: Open Access :: Creative Commons Attribution 4.0 Licence
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution 4.0 International License.
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