Author(s): Peter Šimončič
Title: Marketing novelties in promoting traditional meals
Source: International Scientific Days 2016. The Agri-Food Value Chain: Challenges for Natural Resources Management and Society
Document Type: Scientific paper
ISBN: 978-80-552-1503-7
DOI: http://dx.doi.org/10.15414/isd2016.s13.11
Publisher: Slovak University of Agriculture in Nitra
PY, pages: 2016, 1091-1098
Published on-line: 2016-06-24
Language: eng
Abstract: Traditional food is exactly what the label says – traditional. As expected we don't see many changes, innovations when it comes to this type of market. Therefore, in this paper and on our practical research and application, we tried to combine traditional food made by traditional methods with brand new marketing trend – Augmented reality. Few of the most popular typical food products and meals will be supported in a way of using augmented reality as absolutely new way of delivering additional information and experience to customers. Augmented reality project will be tested during the pilot event Visegrad dinner and presented during Visegrad summer school. The paper is the result of the primary and secondary research in the national research project VEGA 1/0874/14 Using Neuromarketing in Visual Merchandising and International Food Educational Project Erasmus+ Strategic partnership Food Quality and Consumer Studies Nr. 2014-1-SK01-KA203-000464 and FOOD QUALITY AND CONSUMER STUDIES Nr. 2014-1-SK01-KA203-000464,2014-2017.
Keywords: augmented reality, mobile applications, food marketing, traditional food, Visegrad
JEL Classification: M31
Rights: Open Access :: Creative Commons Attribution 4.0 Licence
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution 4.0 International License.
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