Document Details

Späť/Back: <dl>SlPK    |    Späť na zborník/Back to proceedings


Author(s): Peter Šimončič

Title: Marketing novelties in promoting traditional meals

Source: International Scientific Days 2016. The Agri-Food Value Chain: Challenges for Natural Resources Management and Society

Document Type: Scientific paper

ISBN: 978-80-552-1503-7


Publisher: Slovak University of Agriculture in Nitra

PY, pages: 2016, 1091-1098

Published on-line: 2016-06-24

Language: eng

Abstract: Traditional food is exactly what the label says – traditional. As expected we don't see many changes, innovations when it comes to this type of market. Therefore, in this paper and on our practical research and application, we tried to combine traditional food made by traditional methods with brand new marketing trend – Augmented reality. Few of the most popular typical food products and meals will be supported in a way of using augmented reality as absolutely new way of delivering additional information and experience to customers. Augmented reality project will be tested during the pilot event Visegrad dinner and presented during Visegrad summer school. The paper is the result of the primary and secondary research in the national research project VEGA 1/0874/14 Using Neuromarketing in Visual Merchandising and International Food Educational Project Erasmus+ Strategic partnership Food Quality and Consumer Studies Nr. 2014-1-SK01-KA203-000464 and FOOD QUALITY AND CONSUMER STUDIES Nr. 2014-1-SK01-KA203-000464,2014-2017.

Keywords: augmented reality, mobile applications, food marketing, traditional food, Visegrad

JEL Classification: M31

Rights: Open Access :: Creative Commons Attribution 4.0 Licence
Creative Commons License
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution 4.0 International License.