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Author(s): Eva Skálová, Astrida Peruthová

Title: Quality in rural tourism services

Source: International Scientific Days 2016. The Agri-Food Value Chain: Challenges for Natural Resources Management and Society

Document Type: Scientific paper

ISBN: 978-80-552-1503-7


Publisher: Slovak University of Agriculture in Nitra

PY, pages: 2016, 1058-1065

Published on-line: 2016-06-24

Language: eng

Abstract: This review paper brings closer comparison of current scientific attitudes towards quality of services in rural tourism. The quality in rural tourism is a hot issue; it is applied by UNWTO and many national organizations. The review reveals trends in quality accessing, models for measuring quality and commonly used tools. The outcome of this paper should provide not only a sole description of the attitudes but also it should point on the limitations of each mentioned approach. Quality of services is with no doubts what shapes visitors view on the service itself, on the destination or products. However there exist several more or less different attitudes towards quality in rural tourism – namely on what factors are critical for overall quality of the services and visitors satisfaction.

Keywords: rural tourism, service quality, GAP analysis, SERVQUAL, IPA analysis

JEL Classification: Z32

Rights: Open Access :: Creative Commons Attribution 4.0 Licence
Creative Commons License
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution 4.0 International License.