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Author(s): Ivana Bulanda, Ivana Viteková, Tomáš Koprda, Blanka Blahová

Title: Slovak Consumers from Generation Y and Their Shopping Behavior on Discount Portals

Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings

ISBN: 978-80-7598-180-6


Publisher: Wolters Kluwer ČR, Prague

PY, pages: 2018, 275-287

Published on-line: 2018-11-09

Language: eng

Abstract: Shopping in the 21st century is confronted with new trends and challenges. Just like society at large, even the shopping process is subject to the effects of globalized culture and communication, technological progress, use of new information technologies, greater customer awareness and price transparency, fast development of the media, changes in consumer habits, economic development of the society, and particularly the ever-changing world around us. The main aim of this paper is to present the research findings on the Slovak consumers from Generation Y and their online shopping behavior on discount portals. We used a questionnaire as a primary data collection tool. The results show the characteristics of online shopping behavior of the Slovak consumers from Generation Y on the discount portals. They also reflect the online shopping habits of this generational segment in Slovakia and the purchasing preferences in the individual product and service categories.

Keywords: online shopping, discount portals, product, service, generation Y

JEL Classification: M31, M37, M39

Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
Creative Commons License
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Licence.