Author(s): Ivana Bulanda, Ivana Viteková, Tomáš Koprda, Blanka Blahová
Title: Slovak Consumers from Generation Y and Their Shopping Behavior on Discount Portals
Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings
ISBN: 978-80-7598-180-6
DOI: https://doi.org/10.15414/isd2018.s2-1.01
Publisher: Wolters Kluwer ČR, Prague
PY, pages: 2018, 275-287
Published on-line: 2018-11-09
Language: eng
Abstract: Shopping in the 21st century is confronted with new trends and challenges. Just like society at large, even the shopping process is subject to the effects of globalized culture and communication, technological progress, use of new information technologies, greater customer awareness and price transparency, fast development of the media, changes in consumer habits,
economic development of the society, and particularly the ever-changing world around us. The main aim of this paper is to present the research findings on the Slovak consumers from Generation Y and their online shopping behavior on discount
portals. We used a questionnaire as a primary data collection tool. The results show the characteristics of online shopping behavior of the Slovak consumers from Generation Y on the discount portals. They also reflect the online shopping
habits of this generational segment in Slovakia and the purchasing preferences in the individual product and service categories.
Keywords: online shopping, discount portals, product, service, generation Y
JEL Classification: M31, M37, M39
Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Licence.
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