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Author(s): Andrej Géci, Alexandra Andocsová, Andrea Kubelaková, Ľudmila Nagyová

Title: Private Brand and its Impact on Consumer Behaviour

Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings

ISBN: 978-80-7598-180-6


Publisher: Wolters Kluwer ČR, Prague

PY, pages: 2018, 301-315

Published on-line: 2018-11-09

Language: eng

Abstract: The work accidents in the agricultural sector in Bulgaria is the paper’s objective. Agriculture in is faced with increasing challenges and problems. Some of them we cannot control: world economy, climate change, weather extremes, abandonment of rural areas. What we can control is our capacity to work and our ability to overcome the health and safety problems with which we are faced.In this paper the OSH approach and performance in Bulgaria is discussed in the context of the wider EU approach to OSH and Agriculture and Rural Development policy. The demographics identified in agriculture in Bulgaria and across the EU, with an aging and generally untrained labour force, places distinct challenges to improving OSH within the sector and to the achievement of the EU 2020 Strategy and “Food Harvest 2014/2020” in Bulgaria.

Keywords: consumer´s behaviour, consumer, private brand, product, senses

JEL Classification: M30, M31, M37, M39

Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
Creative Commons License
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Licence.