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Author(s): Elżbieta Goryńska-Goldmann, Michał Gazdecki

Title: Consumers‘ Awareness of the Term Sustainable Consumption

Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings

ISBN: 978-80-7598-180-6


Publisher: Wolters Kluwer ČR, Prague

PY, pages: 2018, 316-329

Published on-line: 2018-11-09

Language: eng

Abstract: In this publication the authors focused on consumers’ perspective. The aim of the article is to define consumers’ awareness and knowledge of the term of the sustainable consumption. The awareness of that term is a necessary condition for changes of consumers’ behaviours and consumption model. he publication was prepared on the basis of primary materials from the questionnaire survey conducted via direct interview technique in 2017. Respondents were selected by quota and purposive sampling method. Structure of the sample corresponded with the structure of Wielkopolska citizens in terms of age and sex. There were total 433 interviews conducted. Consumers have limited knowledge of the sustainable consumption concept. Most of the respondents came across terms related to the concept of sustainable consumption, but it was difficult for them to identify these links. Fewer than half of the respondents were able to interpret sustainable consumption on their own. However, it is worth to add that the range of behaviours declared by the respondents proves that they correctly identify this concept. Respondents referred mainly to the reduction of food intake, the optimization of household food supply and the reduction of food waste. Less frequently, they have addressed topics related to the positive impact on the environment, which may be an indirect effect of the indicated behaviours.

Keywords: sustainable consumption, food products, trends, awareness, consumers

JEL Classification: E21, D12, D83, Q01

Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
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Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Licence.