Author(s): Elżbieta Goryńska-Goldmann, Michał Gazdecki
Title: Consumers‘ Awareness of the Term Sustainable Consumption
Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings
ISBN: 978-80-7598-180-6
DOI: https://doi.org/10.15414/isd2018.s2-1.04
Publisher: Wolters Kluwer ČR, Prague
PY, pages: 2018, 316-329
Published on-line: 2018-11-09
Language: eng
Abstract: In this publication the authors focused on consumers’ perspective. The aim of the article is to define consumers’ awareness and knowledge of the term of the sustainable consumption. The awareness of that term is a necessary condition for changes of consumers’ behaviours and consumption model.
he publication was prepared on the basis of primary materials from the questionnaire survey conducted via direct interview technique in 2017. Respondents were selected by quota and purposive sampling method. Structure of the sample
corresponded with the structure of Wielkopolska citizens in terms of age and sex. There were total 433 interviews conducted. Consumers have limited knowledge of the sustainable consumption concept. Most of the respondents came across
terms related to the concept of sustainable consumption, but it was difficult for them to identify these links. Fewer than half of the respondents were able to interpret sustainable consumption on their own. However, it is worth to add
that the range of behaviours declared by the respondents proves that they correctly identify this concept. Respondents referred mainly to the reduction of food intake, the optimization of household food supply and the reduction of food
waste. Less frequently, they have addressed topics related to the positive impact on the environment, which may be an indirect effect of the indicated behaviours.
Keywords: sustainable consumption, food products, trends, awareness, consumers
JEL Classification: E21, D12, D83, Q01
Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Licence.
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