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Author(s): Cristina Bianca Pocol, Peter Šedík, Elena Horská

Title: Honey Consumption Patterns of Young People in Romania

Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings

ISBN: 978-80-7598-180-6


Publisher: Wolters Kluwer ČR, Prague

PY, pages: 2018, 435-446

Published on-line: 2018-11-09

Language: eng

Abstract: The aim of the study was to identify and explore honey consumption patterns of young people (aged 18 – 30) in the Cluj region, Romania, based on primary data collected from questionnaire surveys conducted on a sample of 585 respondents. Questionnaires were distributed online via emails and social media in November 2017. Non-parametric statistical tests were applied to examine correlations between selected variables. The results showed that the majority of young people consume honey a few times per week or occasionally and their annual consumption is up to 1 kg. The highest consumption is during the winter period and honey is mostly consumed in the morning as a sweetener in beverages. Two interesting dependencies were confirmed. The first correlation was proven between frequency of consumption and healthy eating habits: respondents who consider themselves to be eating healthy have a higher frequency of honey consumption. The second correlation was proven between honey consumption habits during childhood and individual consumption: respondents with higher honey consumption per year used to consume it during their childhood on a regular basis. In conclusion, honey should be promoted among children in order to develop a positive attitude towards its consumption in their early years. The practical implications of the study are related to the possibility to initiate educational campaigns among young generations in Romania, aiming to develop sustainable honey consumption behaviour.

Keywords: consumer behaviour, honey, Romania, young segment

JEL Classification: Q13, M31, D12

Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
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Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Licence.