Author(s): Veronika Svetlíková, Jozef Palkovič, Zuzana Poláková, Martina Fusková
Title: Factors Affecting Consumer Behaviour in Case of Meat with an Emphasis on the Price
Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings
Publisher: Wolters Kluwer ČR, Prague
PY, pages: 2018, 478-492
Published on-line: 2018-11-09
Abstract: Meat is very important for human nutrition. From a health point of view, it is valuable for the content of essential proteins and substances that build the organism. Meat is part of human nutrition and is an important
element of our diet. It contains essential amino acids, fats, mineral salts, B vitamins, and trace elements such as iron, copper, manganese, zinc, selenium. Each type of meat has a different composition, the ratio of the individual
components varies depending on the age, breed and species of the animal. For pure muscle is the composition of meat as follows: water (70-75%), protein (18-22%), fats (2-3%), minerals (0.9-1.2%). Meat quality depends not only on the
content of full-bodied proteins, digestibility, consistency but also on maturity, storage and preparation. The main purpose of the proposed paper is to determine relevant factors which influence consumer meat buying preferences.
The emphasis in the performed analysis was especially on the influence of price on different categories of customers. In our research, we examine four basic factors: price, quality, brand and country of origin. Data were obtained
using an online questionnaire survey. First, respondents were asked to rank different factors, which influence their preference when buying meat products. Among four factors: quality, country of origin, price and brand was price
ranked as the third most important. Factors which are more important for the respondents when buying meat are quality and country of origin. On the other side, factor labelled by respondents as the least important was brand.
Result suggest that frequency of consumption and education of respondents is not related with their sensitivity to price changes. On the other side, gender, age, income and economic activity are significantly related to customers´
sensitivity on price changes. Strongest relationship was recorded in the case of age and economic activity. Based on the result of performed analysis it can be concluded, that categories influenced the most by the meat price change
are females, with low income, which are employed or retired, in the age 19-25 or age category over 46 years. Category of people least influenced by price when buying meat are males, with high income in the age 26-45 years.
Keywords: Meat consumption, Factors influencing customers, Meat price, Questionnaire survey
JEL Classification: L660, C140
Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
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