Author(s): Miroslava Trembošová, Alena Dubcová, Ľudmila Nagyová
Title: Consumer Shopping Behavior in the Town of Žilina
Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings
ISBN: 978-80-7598-180-6
DOI: https://doi.org/10.15414/isd2018.s2-1.15
Publisher: Wolters Kluwer ČR, Prague
PY, pages: 2018, 493-509
Published on-line: 2018-11-09
Language: eng
Abstract: Consumer shopping behavior is an important sociological phenomenon seen as a manifestation of consumerism lifestyle. Its character is largely influenced by the society in which consumer uses goods and services. The tendencies of consumer
behavior are influenced by the availability of goods, sales culture, offer of sales concepts, real household income, lifestyle, and marketing activities of sellers. It affects not only the economy, but also it has significant social and
cultural impacts. In specific cases, it also has an important spatial function in terms of catchment areas for the selected shopping centers. At present, buying decision-making behavior of the population is inclined towards a modern type.
It is characterized by impulse purchases and consumer is influenced e.g. by advertising, offers of discounted products, numerous purchases in a single day, has high demands on quality of goods and shopping comfort, optimizes the ratio
between price and value of goods, prefers large-scale retail stores and regularly uses car for shopping. Customer of the Žilina city behaves with experience, and demands the price corresponding to the product quality. Residents of Žilina
have close to the so-called "western" modern shopping model, where shopping presents almost the same alternative for shopping as well as spending leisure time in the SC.
Keywords: Consumer buying behavior, Motivation for shopping
JEL Classification: D1, D12, R 19
Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Licence.
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