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Author(s): Olesya Gavrik, Natalia Homyak

Title: Substantiation of Competitive Strategies for the Development of Poultry Industry in Ukraine

Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings

ISBN: 978-80-7598-180-6


Publisher: Wolters Kluwer ČR, Prague

PY, pages: 2018, 766-778

Published on-line: 2018-11-09

Language: eng

Abstract: The purpose of the article is to determine the intensity of competition on the eggs and egg products market, to systematize consumer requirements for egg products, to justify strategies for the formation and strengthening of the competitive advantages of products in the domestic and foreign markets.

Keywords: competitive strategy, competitive advantages, industrial poultry farming, egg products, marketing tools

JEL Classification: Q18, M11

Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
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Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Licence.