Author(s): Olesya Gavrik, Natalia Homyak
Title: Substantiation of Competitive Strategies for the Development of Poultry Industry in Ukraine
Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings
ISBN: 978-80-7598-180-6
DOI: https://doi.org/10.15414/isd2018.s3.04
Publisher: Wolters Kluwer ČR, Prague
PY, pages: 2018, 766-778
Published on-line: 2018-11-09
Language: eng
Abstract: The purpose of the article is to determine the intensity of competition on the eggs and egg
products market, to systematize consumer requirements for egg products, to justify strategies for the formation and strengthening of the competitive advantages of products in the domestic and foreign markets.
Keywords: competitive strategy, competitive advantages, industrial poultry farming, egg products, marketing tools
JEL Classification: Q18, M11
Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
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