Author(s): Jarmila Horváthová, Stanislava Gálová, Katarína Klimentová
Title: Comparison of Anglicism Use on Company Websites in Selected Languages
Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings
ISBN: 978-80-7598-180-6
DOI: https://doi.org/10.15414/isd2018.s9.04
Publisher: Wolters Kluwer ČR, Prague
PY, pages: 2018, 1920-1934
Published on-line: 2018-11-09
Language: eng
Abstract: In the era of globalization the increased growth of the international flow of goods
and services, labour force, capital, technology and culture is evident. Apart from the
political and cultural globalization, the economic globalization means the economic
process of integration. Along with the economic development the languages undergo
the significant changes as well. The English language has become the “lingua franca“.
Many other languages use the English words, expressions or collocations for the
denomination of some phenomena, in particular in marketing. The objective of our
paper is to compare the use of Anglicisms on some company websites in the Slovak,
German, Russian and Spanish languages.
Keywords: Anglicisms, foreign languages, comparison, marketing, company websites
JEL Classification: I23, M31, F18, Z19
Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Licence.
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