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Author(s): Jarmila Horváthová, Stanislava Gálová, Katarína Klimentová

Title: Comparison of Anglicism Use on Company Websites in Selected Languages

Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings

ISBN: 978-80-7598-180-6


Publisher: Wolters Kluwer ČR, Prague

PY, pages: 2018, 1920-1934

Published on-line: 2018-11-09

Language: eng

Abstract: In the era of globalization the increased growth of the international flow of goods and services, labour force, capital, technology and culture is evident. Apart from the political and cultural globalization, the economic globalization means the economic process of integration. Along with the economic development the languages undergo the significant changes as well. The English language has become the “lingua franca“. Many other languages use the English words, expressions or collocations for the denomination of some phenomena, in particular in marketing. The objective of our paper is to compare the use of Anglicisms on some company websites in the Slovak, German, Russian and Spanish languages.

Keywords: Anglicisms, foreign languages, comparison, marketing, company websites

JEL Classification: I23, M31, F18, Z19

Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
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Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Licence.