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Author(s): Alla Chmil

Title: Formation of an Export Strategy for the Development of Beekeeping Industry in Ukraine

Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings

ISBN: 978-80-7598-180-6


Publisher: Wolters Kluwer ČR, Prague

PY, pages: 2018, 2613-2622

Published on-line: 2018-11-09

Language: eng

Abstract: The current state and problems of the development of the beekeeping market in the field of the globalization of agro-food markets are investigated in the article. The domestic and foreign markets of beekeeping products, main commodity producers and production volumes in the industry are analyzed. It is established the achievement of success on a current globalized competitive economy is possible. For this purpose Ukraine needs to meet the following certain conditions: saving of ecologically friendly and qualitative parameters of beekeeping production, effective organization of agribusiness and the use of modern marketing tools. This will improve the competitive position on the global market. For now, the best strategy for domestic commodity producers is the protection of acquired positions but in the long term perspective it is necessary to gradually move to the strategy of the growth. In order to achieve the set goals, the destructive influence of macro-environment factors which determine the limited capacity of the domestic market of beekeeping and the inability in certain conditions to have a full-fledged export-oriented orientation of the industry was outlined. The main directions of building an effective export strategy of the beekeeping industry of Ukraine and solving existing problems which inhibit this process are found and proposed.

Keywords: Вeekeeping, family households, profitability, productivity, export strategy

JEL Classification: C59, D10, F60, Q17

Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
Creative Commons License
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Licence.