Názov/Title: The Use of Aromatization and Smart Solutions in Selected Economic Sectors
Typ dokumentu/Document Type: Vedecká monografia / Scientific Monograph
Autor/Author: Jakub Berčík et al.
Vydavateľ/Publisher: Slovak University of Agriculture in Nitra, Slovakia
Rok, strany/PY, pages: 2021, 105 p.
Publikované online/Published on-line: 2021-10-22
Poznámka/Notes: The publication was supported by the Erasmus+ KA2 Strategic Partnerships project "Implementation of Consumer Neuroscience and Smart Research Solutions in Aromachology" (NEUROSMARTOLOGY), no. 2018-1-SK01-KA203-046324.
Abstrakt/Abstract: The publication The Use of Aromatization and Smart Solutions in Selected Economic Sectors provides the basis for a systematic review of the
synergistic interplay between brain, physiological and psychological processes with aromachology, which is currently absent, as is an assessment of their economic efficiency and effectiveness
in selected sectors of the national economy, namely manufacturing, trade and services. Innovative research solutions and consumer neuroscience represented by biometric, neuroscience and behavioral
studies in both real and laboratory conditions enable businesses to make more effective strategic decisions. Subject of interest is the investigation of the targeted impact of the deployment of aroma
in spaces on behaviour of visitors, customers and employees, as in both domestic and foreign markets the number of companies implementing aroma technology (i.e. aromatizing their facilities or create
brand olfactory traces) and at the same time practically apply it in various sectors. The publication is important for future studies and investigations that can confirm the impact of scent on the
economic efficiency of companies, influence on customers shopping or spending time in the shop, i.e. in the real shopping area. It also includes new relevant knowledge in this field not only
by using the knowledge gained through biometric and neuroimaging methods, but also by involving new information and communication technologies.
Kľúčové slová/Keywords: aromachology, aromamarketing, aromatization, smart solutions, biometric methods, neuroimaging methods, strategic marketing, customer preferences, monographs
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivates 4.0 International Licence
Plný text/Fulltext (PDF)