Author(s): Kristína Predanocyová, Ľubica Kubicová
Title: Purchase of Food via the Internet from Consumer‘s Point of View
Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings
ISBN: 978-80-7598-180-6
DOI: https://doi.org/10.15414/isd2018.s2-1.12
Publisher: Wolters Kluwer ČR, Prague
PY, pages: 2018, 447-462
Published on-line: 2018-11-09
Language: eng
Abstract: The growing consumer interest in comfort and speed of food purchases can be currently considered as a trend in the food market. The aim of the paper is to point to the food purchase via the Internet in Slovakia. This paper deals with development of food purchase via the Internet and the position of the food in Internet purchases in the Slovak Republic. Secondary data from the
database of Eurostat and Slovak Association of Electronic Commerce were used in the processing of the issue. The primary source of information were results of a questionnaire survey aimed at finding out how Slovak consumers perceive food
purchase via the Internet. Based on the results, it can be stated that most of Slovak consumers consider pasta and sweets as suitable foods that can be purchased through Internet portals. On the other hand they consider meat and meat
products as unsuitable products purchased via the Internet. Slovak consumers evaluate purchase of food via the Internet as advantageous due to the wider range and fast delivery, but on the other hand consumers are still limited by the
impossibility to view the goods and relatively high price for delivery of the goods. Nowadays, approximately a quarter of Slovak consumers buy food via the Internet and majority of them use Internet portal of Tesco. Results of the
questionnaire survey show that more than 60% Slovak consumers will purchase food via the Internet in the future and we can assume that buying food via the Internet is a perspective and trending area in the current food market.
Keywords: business, consumer, food, internet, internet shopping
JEL Classification: Q13, M31, O35
Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
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