Document Details

Späť/Back: <dl>SlPK    |    Späť na zborník/Back to proceedings


Author(s): Andrea Holúbeková, Mária Fördösová

Title: Foreign Languages in a Business Context

Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings

ISBN: 978-80-7598-180-6


Publisher: Wolters Kluwer ČR, Prague

PY, pages: 2018, 1908-1919

Published on-line: 2018-11-09

Language: eng

Abstract: Nowadays, especially small and medium – sized enterprises (SMEs) are aware of the fact that insufficient knowledge of foreign languages can have a negative impact on their efficiency to trade as well as to engage in cross-border and global activities. On the one hand, English is a lingua franca of the global trade, but, on the other hand, enterprises also tend to use other world languages or regional and minority languages for their business prospects. In order to be more competitive internationally, SMEs invest into language management strategies which help them cope with the lack of language skills. There are a lot of projects and surveys conducted by the institutions of the European Union focused on the link between language and the economy. The main aim of the survey was to find out what the students of the Slovak University of Agriculture in Nitra think about the importance of foreign languages in a business context.

Keywords: business context, language management strategies, questionnaire, regional and minority languages, world languages

JEL Classification: J24, M53

Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
Creative Commons License
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Licence.