Author(s): Andrea Holúbeková, Mária Fördösová
Title: Foreign Languages in a Business Context
Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings
ISBN: 978-80-7598-180-6
DOI: https://doi.org/10.15414/isd2018.s9.03
Publisher: Wolters Kluwer ČR, Prague
PY, pages: 2018, 1908-1919
Published on-line: 2018-11-09
Language: eng
Abstract: Nowadays, especially small and medium – sized enterprises (SMEs) are aware of the
fact that insufficient knowledge of foreign languages can have a negative impact on
their efficiency to trade as well as to engage in cross-border and global activities. On
the one hand, English is a lingua franca of the global trade, but, on the other hand,
enterprises also tend to use other world languages or regional and minority languages
for their business prospects. In order to be more competitive internationally, SMEs
invest into language management strategies which help them cope with the lack of
language skills. There are a lot of projects and surveys conducted by the institutions
of the European Union focused on the link between language and the economy. The
main aim of the survey was to find out what the students of the Slovak University of
Agriculture in Nitra think about the importance of foreign languages in a business
context.
Keywords: business context, language management strategies, questionnaire, regional
and minority languages, world languages
JEL Classification: J24, M53
Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
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