Document Details

Späť/Back: <dl>SlPK    |    Späť na zborník/Back to proceedings


Author(s): Darina Tóthová, Terézia Galovičová

Title: Websites of Slovak Universities

Source: International Scientific Days 2018 :: Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems :: Proceedings

ISBN: 978-80-7598-180-6


Publisher: Wolters Kluwer ČR, Prague

PY, pages: 2018, 2231-2243

Published on-line: 2018-11-09

Language: eng

Abstract: The websites of Slovak universities play an important role. They are no longer just a graphical overview of the organization, but they are responsible representative for its products and brand. The aim of the article is to highlight the importance of web site creation tools, including their management, and to highlight one of the important attributes of website quality, which is usability - a user interface property that tells how easy it is to use this interface. Usability can be measured using different methods, models and tools. The well-known are: questionnaire, in-depth interview, heuristic evaluation, temperature maps of ´clicks´, A / B testing, eye tracking, user testing, traffic analysis, measurement models and usability evaluation, focus group (discussion in a group), card scoring, expert reviews, persons (customer prototype), storyboarding (a story described by a sequence of sketches with a description) and multiple checklists. Less known methods and tools will be described in the article.

Keywords: www website, usability, CMS, University portal

JEL Classification: O10, I23, D83, L86

Rights:Open Access :: Creative Commons BY-NC-SA 4.0 International Licence
Creative Commons License
Toto dielo je publikované pod/This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Licence.